Experience

Founded Property Brokers, building a personal brand and a close-knit team of 4
Built the team’s workflow around Less Annoying CRM to track the sales pipeline and follow up on leads. Referrals now make up 30% of annual sales as a result
Moved into a new sector, New Launch sales, co-leading a marketing team through pre-launch activity up to launch date
Recognized with ERA’s 5-Year Service Elite award and Million Dollar Club status

Marketing Director

ERA Realty Network, Team Leader, Property Brokers

2018 to present

The branding gave clients more confidence in us, and it shows. Retention has gone up alongside it.

Associate Group Director

PropNex Realty

2013 to 2018

Joined as an agent, promoted to Associate Group Director in 2016 after consistently strong sales performance
Broke into the resale landed property market after starting out in resale condos, a different client profile and a different kind of deal
Grew annual sales by 33% between 2017 and 2018
Took on more complex negotiations, bridging the gap between buyer and seller to land deals both sides were happy with

Still the biggest growth mark of my career.

Sales Interior Designer

Wei Ken

2011 to 2013

Assisted walk-in clients at the show flat, working from floor plans they brought in
Met clients on-site directly, taking measurements myself where no floor plan existed
Developed concept proposals and 3D renderings based on client needs and space constraints
Helped clients select materials that fit their budget and taste
Worked with contractors to ensure the finished space matched the design

It’s the role that taught me something I still use in real estate: a client says yes to a space the same way they say yes to a deal, once they can picture themselves in it.

Founder

Radiance Tuition

2008 to 2011

Brand logo I designed in 2008, using Adobe illustrator

Built a tuition-matching business from the ground up while still studying
Designed the brand logo (Adobe Illustrator) and built the website and Singapore tutor database
Expanded beyond 1-to-1 home tuition into sourcing quality tutors for tuition centers
Handled marketing and relationship-building with parents and tutors

Sold to an investor 2011, my first real proof that I could build something and see it through.

Skills

Real estate and client relations

Sales and negotiation, market analysis (CMA), CRM systems, client retention, New Launch marketing

Design and creative tools

Space planning. SketchUp (with V-Ray), AutoCAD and 3ds Max (design studies and professional use, 2010 to 2013). Adobe Illustrator, Photoshop, Lightroom, and Firefly

Languages

Fluent in English and Mandarin (speaking, reading, writing). Cantonese (comprehension only)

Cross-cultural client experience

Over a decade working with clients across diverse backgrounds, including Chinese, Malay, and Indian communities in Singapore, and international clients from Japan, France, and the UK

Practical

Microsoft Office, Class 3 driving license (Singapore)

Education

Diploma in Interior Design

LASALLE College of the Arts, Singapore

2010

Real Estate Salesperson License (Singapore)

Council for Estate Agencies (CEA)

2012

About.